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25+ Best SEO Tools of 2023 (Honest Reviews With Free & Paid)

In this article, we will discuss the 25+ Best SEO Tools 2023

Search Engine Optimization (SEO) is a vital aspect of digital marketing. It entails optimizing web pages and content to improve visibility on search engine results pages and attract organic traffic from users.

To maximize the effectiveness of SEO strategies, utilizing the best tools is crucial. Thus, we will delve into a compilation of the finest SEO tools available for businesses in 2023.

Best for Backlink Analysis

ahrefs-logo-c

Ahrefs

Ahrefs is a popular choice among SEO professionals for link building and keyword research. Its comprehensive and user-friendly toolset caters to both beginners and experienced SEOs.

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Best for Keyword Research

SEMrush

SEMrush is the best keyword research tool due to its comprehensive database, competitor analysis features, and user-friendly interface, providing valuable insights to optimize SEO strategies effectively.

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Best for On-page Optimization

Moz

Moz is a leading SEO tool known for its comprehensive on-page optimization features, including site audits, content recommendations, and competitive analysis.

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Best for Content Optimization

Surfer SEO

Surfer SEO is a powerful on-page optimization tool that uses data-driven insights and competitor analysis to provide precise recommendations.

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What To Look For In Best SEO Tools？

When searching for the best SEO tools, it’s important to consider several factors to ensure you get the most value:

Performance Insights: Look for a tool that offers detailed insights into your website’s performance. It should track keywords and landing pages, highlighting successful ones and identifying areas for improvement.

Comprehensive Link-Building: The tool should have a robust link-building feature that helps you find relevant websites, blogs, and directories to acquire valuable backlinks.

Essential Features: Seek tools with automated site audit capabilities, keyword research tools, competitor analysis features, reporting options, and social media campaign monitoring for enhanced brand visibility.

User-Friendly Interface: A good SEO tool should be easy to use, even for beginners. It should minimize the learning curve and allow businesses to quickly adapt and utilize its features effectively.

Resources and Support: Check if the tool provides tutorials, video guides, and online support to help users understand and maximize its potential.

Regular Updates: Ensure that the tool’s provider offers regular updates, enabling you to leverage new features promptly and stay ahead of competitors in SEO techniques.

Cost-Effectiveness: Analyze the pricing structure and compare it to the value provided by the tool. Conduct a thorough cost/benefit analysis to ensure it aligns with your needs and budget.

By carefully considering these factors, you can select an SEO tool that optimizes your website’s performance and visibility efficiently. Take the time to evaluate each option before deciding, ensuring you make an informed choice that yields significant results.

1. SEMRush

SEMrush is a highly regarded competitor analysis tool for evaluating competitors and content. It offers strong metrics and lets users identify top-performing pages, content, and keywords.

Many website owners and e-commerce entrepreneurs rely on SEMrush to understand their competitors’ SEO strategies, making it a popular choice among small and medium-sized businesses.

SEMrush is a versatile SEO tool that assists with SEO, PPC, ad campaigns, backlinks, keyword research, and SERP analysis, among other features. It provides comprehensive assistance for optimizing websites and improving visibility on search engines. Its keyword research capabilities help users discover profitable keywords and develop effective strategies to boost their rankings. Furthermore, SEMrush offers robust tracking capabilities to monitor changes in search engine results pages (SERPs) over time.

semrush homepage

KEY FEATURES:

  • Organic Research

    See the top keywords used by competitors.

  • Advertising Research

    Analyze competitors' ad budgets for better ad campaigns. Localize your ads if needed.

  • Product Listing Ads

    View competitors' Product Listing Ads and product feeds.

  • Traffic Analytics

    Get accurate information about your website's online performance and traffic. Understand potential customers' behavior and media consumption.

  • Local SEO

    Discover competitors' local SEO rankings for effective local optimization.

USED FOR:

  • Guest Blogging Strategies: Develop effective strategies for guest blogging.
  • Competitor Strategy Analysis: Analyze and evaluate the strategies of your competitors.
  • Website Ranking Tracking: Monitor the past and current rankings of your website.
  • Technical SEO Audits and User Experience: Conduct comprehensive technical SEO audits and assess user experience.
  • Advertising Opportunities for CPC: Discover valuable advertising opportunities for cost-per-click campaigns.
  • Keyword Research for Higher Rankings: Conduct thorough keyword research to improve the ranking of your content.

PRONS & CONS

Pros

  • It can do Google rank tracking.
  • It is provided with the SEMRush sensor.
  • It is one of the best content explorers.
  • It can perform site auditsIt is having powerful domain authority tracking.
  • It is the gold standard in keyword research tools.

Cons

  • Newbies might find it a bit complicated.
  • You have to pay a hefty tag for more advanced features.
  • Instances of inaccurate data regarding advertisements and backlinks.
  • Sometimes, it is ranked low in user interface and accessibility.
  • Position tracking is difficult with SEMRush.

PRICING:

SEMrush offers three paid plans. The Pro plan is $99.95, the Guru plan is $199.95, and the Business plan is $399.95. There is also a quote-based Enterprise plan that you can customize according to the specific needs of the entrepreneurs.

Try SEMRush

2. Surfer SEO

SurferSEO is a powerful tool that offers extensive data gathering for SEO professionals.

It simplifies keyword research by revealing the keywords used by competitors to rank on Google.

With the content planner, users can strategize effectively for their keywords.

The site audit feature ensures your website is free from technical SEO issues.

It optimizes your website for better visibility. It provides comprehensive keyword research capabilities and features like a content editor and site structure analyzer to optimize your pages. Additionally, it allows monitoring backlinks, checking SERP results, and comparing performance with competitors.

surferseo homepage

KEY FEATURES:

  • Content Planner

    Plan your keyword strategy effectively for your website.

  • AI Outline Builder

    Easily create high-quality content that is optimized for your target keywords.

  • Content Editor

    Write your articles directly on the platform and ensure you maintain the appropriate keyword density.

  • Audit Tool

    Get a thorough overview of your website's technical SEO health and identify areas that need improvement.

  • Surfer Academy

    Access valuable resources to learn more about SEO and maximize the potential of the SurferSEO tool.

USED FOR:

Surfer SEO is a valuable tool for SEO professionals looking to enhance productivity and concentrate on strategic tasks. It automates time-consuming activities such as SERP analysis and site audits.

Content writers and bloggers can leverage Surfer SEO to improve their content creation process. It identifies opportunities and provides insights into successful content within their niche.

Ideal for small businesses and agencies, Surfer SEO provides an affordable solution with advanced features typically found in enterprise-level tools.

PRONS & CONS

Pros

  • Useful for important landing pages.
  • Easy to use and effective.
  • Very intuitive and great easy navigation.
  • Content creation is a breeze.
  • Competitive data is unprecedented.

Cons

  • New users might struggle to understand how the workflow components interact.
  • The free version offers limited functionality.
  • Big website or many projects could reach the plan's limits quickly.
  • Implementing a new text can be challenging.

PRICING:

SurferSEO offers these pricing plans:

  • Essential: $69/mon
  • Advanced: $149/mon
  • Max: $249/mon
  • Enterprise: Custom
Try SurferSEO

3. Ahrefs

Ahrefs is a highly popular and powerful SEO tool that offers various features, including comprehensive keyword research, backlink analysis, and content audits.

With Ahrefs, users can develop effective strategies to improve their rankings on search engine results pages (SERPs). It also provides competitive research capabilities to analyze competitors’ activities and learn from their successful tactics.

Ahrefs is known for being the second-fastest web crawler, right after Google, and it boasts a user-friendly interface.

Users rely on Ahrefs for backlink audits, competitive analysis, URL rankings, and keyword research. Similar to SEMrush, Ahrefs also provides organic search reports to analyze competitors’ website traffic.

The extracted data from Ahrefs is valuable for link building, keyword research, SEO strategies, rank tracking, and content marketing.

Ahrefs is widely used by SEO professionals and entrepreneurs worldwide due to its impressive features and functionalities.

ahrefs homepage

KEY FEATURES:

  • Excellent Keyword Tools

    Ahrefs generates millions of keywords from a single research query.

  • Ranking History

    Easily view the ranking history of any keyword used on any page of your website.

  • Content Explorer

    Search for content within Ahrefs' extensive over 1 billion web pages database.

  • Monitor Outbound Links

    Ahrefs provides an outgoing links report in the site explorer, allowing you to track where your guest posts are linking.

  • Site Audit

    Use Ahrefs to check your website's health. It analyzes your site and generates a report with errors, warnings, and suggestions.

USED FOR:

  • Improve website visibility and ranking with helpful tips.
  • Obtain a detailed report on backlinks analysis.
  • Access URL rating information.
  • Analyze historical backlink data.
  • Develop a content strategy.

PRONS & CONS

Pros

  • Ahrefs has a vast database.
  • It offers in-depth analysis and research capabilities.
  • It provides recently added organic keywords.
  • Ahrefs is highly effective for keyword research.

Cons

  • Traffic is not always accurate.
  • Lack of automated client-facing reports if you’re running an agency.

PRICING:

Pay annually, get 2 months free.The subscription plans starting from $99 and ranging up to $999.

Try Ahrefs

4. Jasper

Jasper, the AI content platform that revolutionizes content creation, promotion, and measurement to resonate with your audience.

Leveraging natural language processing (NLP) and GPT-3 AI, Jasper swiftly generates custom-tailored content, whether it’s web copy, blog posts, or complete marketing campaigns.

With a focus on SEO-friendliness, engagement, and data-driven approaches, Jasper simplifies the process of crafting high-quality content.

With support for multiple languages, a plethora of templates, and the renowned Boss Mode for bulk content creation, Jasper is the ultimate choice for marketers and content creators seeking an automated and efficient writing solution.

best-seo-tool-jasper

KEY FEATURES:

  • Jasper Chrome Extension

    Create content directly from the browser.

  • Starter Mode

    Quickly generate SEO-friendly content with templates.

  • Boss Mode

    Efficiently create content in bulk using commands.

  • AI Art and Visuals

    Generate or customize visuals for blog posts or web copy.

  • Multilingual Content

    Create content in over 20 languages for a global audience.

  • Surfer SEO Integration

    Enhance content performance by integrating with Surfer SEO.

USED FOR:

  • Content Creators – Effortlessly produce SEO-friendly web copy and blog posts.
  • Digital Marketers – Generate data-driven content to enhance campaign performance.
  • Social Media Managers – Automate the creation of captivating visuals for social media posts.
  • Agencies – Streamline content production and optimize campaigns for multiple clients.
  • SEO Professionals – Automatically create content to improve SERP rankings.
  • Enterprise Businesses – Utilize advanced automation workflows to maximize content effectiveness.

PRONS & CONS

Pros

  • Efficient content generation.
  • SEO-friendly content.
  • Competitor analysis.
  • Multiple language support.
  • Automation and bulk content creation.

PRICING:

Cons

  • Learning curve is high.
  • Limited control over specific design elements.
  • Overreliance on AI.
  • Occasional inaccuracies in content output.

Jasper offers these pricing plans:

  • Starter: $39/month+
  • Boss Mode: $99/month+
  • Business: Custom plans are available
Try Jasper

5. Google Search Console

Google Search Console is a free tool provided by Google that allows users to monitor their website’s performance on the search engine. It offers features like keyword research, link building, content optimization, and more. It also provides insights into competitors’ activities to help create effective strategies for increasing traffic and improving conversions.

If you want to improve your website’s ranking on Google, using Google Search Console is highly recommended. Formerly known as Webmaster Tools, it helps you understand how Google perceives your website, measures search traffic, and resolves issues related to sitemaps and indexing. With its valuable data and suggestions, Google Search Console is essential for SEO. It is beneficial to use Bing Webmaster Tools alongside this tool.

In addition to the Google Keyword Planner, which is part of Google AdWords, Search Console is a must-have for every website. You can easily install this tool on WordPress using the Yoast SEO plugin.

Google-search-console

KEY FEATURES:

  • Communication Channel

    Acts as a channel to sends information about errors on your websites.

  • Control Center

    Enables users to monitor XML sitemaps, helping them identify and fix errors.

  • Data Source

    Allows users to extract data into Google Analytics or other analytical tools.

  • Keyword Research Tool

    Provides keyword research capabilities to optimize content for better search rankings.

  • Diagnostics & Crawl Stats

    Allows users to diagnose and view crawl statistics to identify areas for improvement on their website.

USED FOR:

  • Search engine optimization and data analysis.
  • Audience targeting and monitoring organic performance.
  • Testing metadata and monitoring security.

PRONS & CONS

Pros

  • Provides highly relevant data collection.
  • Offers effective HTML improvements.
  • Ensures good mobile usability.
  • Includes useful features like sitemaps and site messages.
  • Allows crawling and fetching as Google.

Cons

  • Difficult to recrawl URLs.
  • Challenging to follow data during analysis.
  • Warnings and suggestions occasionally come with incorrect explanations.
  • Does not provide competitor information.
  • The new version lacks essential SEO functionalities.

PRICING:

Free of cost.

Try Google Search Console

6. Moz

Moz is a top-notch SEO tool that offers a wide range of features for optimizing websites and improving search engine visibility. With its comprehensive toolset, users can easily discover profitable keywords and optimize their content accordingly. It also provides powerful competitor analysis capabilities for monitoring ranking changes over time.

Moz is widely recognized as one of the best SEO tools available. It covers site auditing, rank tracking, backlink analysis, and keyword research, providing industry-standard metrics and valuable suggestions for page optimization.

For advanced features, you can install MozPro, and the MozBar browser extension allows for SEO analysis, Moz scores, and Google SERP information directly in your browser.

MOZ-seo tool

KEY FEATURES:

  • Rank Tracking

    Track the organic ranking and performance of numerous keywords that drive traffic.

  • Keyword Analysis

    Discover new keywords through competitor research and analysis of search engine results pages (SERPs).

  • Backlink Analysis

    Get metrics like Domain Authority and build more backlinks.

  • Site Audits

    Crawl all web pages to identify any issues or errors.

  • Compare and Prioritize Keywords

    Monitor keyword rankings across multiple search engines and compare them to competitors.

USED FOR:

  • Boosting website traffic and ranking.
  • Conducting keyword research and on-page optimization.
  • Analyzing the link profile.

PRONS & CONS

Pros

  • Enhances SEO rankings.
  • Identifies website issues.
  • Provides link building opportunities.
  • Helps understand site visitor behaviors.

Cons

  • Many features to manage.
  • Limited exploration of keywords.
  • The database and metrics are available for the US only.

PRICING:

Moz offers a 30-day free trial. The paid plans start from $99 to $599 per month.

Try MOZ Pro

7. Ubersuggest

Ubersuggest, created by marketing expert Neil Patel, is widely recognized and highly regarded in the industry.

It is a powerful SEO tool specifically designed for keyword research. With its comprehensive features, users can easily discover profitable keywords to improve their rankings on search engine results pages (SERPs).

Additionally, Ubersuggest provides valuable insights into competitors’ activities, allowing users to develop effective strategies for increasing traffic and conversions.

ubersuggest-seo-tool

KEY FEATURES:

  • Content Optimization

    Optimize your blog or website content with niche keywords.

  • Competition Analysis

    Analyze competitors' strategies and identify effective keywords.

  • Keyword Analysis & Suggestion

    Discover the keywords used by your target audience.

  • Keyword Rank Tracking

    Monitor your keyword rankings in search engine results pages (SERPs).

  • Keyword Research Tools

    Find a comprehensive list of related keywords relevant to your audience and industry.

USED FOR:

  • Identifying keywords to elevate your search engine ranking.
  • Information on the competitive analysis.

PRONS & CONS

Pros

  • Fast performance.
  • Generates new keyword ideas.
  • Accessible to anyone.
  • Offers a word cloud feature for visualizing keywords.
  • Provides great language flexibility.

Cons

  • Limited target market coverage.
  • It is a little bit lacking，but pretty good for a free tool.

PRICING:

Free of cost.

Try Ubersuggest

8. Advanced Web Ranking

Advanced Web Ranking is an advanced SEO toolkit that assists users in developing effective strategies to increase traffic and enhance conversions. It offers various features, including keyword research, link building, and content optimization.

With its comprehensive set of tools for competitor analysis and SERP tracking, users can monitor search engine rankings over time.

This SEO tool is particularly beneficial for teams handling multiple keywords. It excels in tracking keywords at a detailed level, including search engine results features, and offers white-label reporting, making it ideal for agencies and in-house teams.

Advanced Web Ranking supports tracking in over 3,000 search engines and across more than 170 countries. It goes beyond Google and includes platforms like Baidu, Yandex, Amazon, and YouTube. The tool also performs thorough competitor analysis, providing metrics such as market share, estimated visits, and new competitor discovery.

Advanced-Web-Ranking

KEY FEATURES:

  • Hyper-Specific Local SEO Results

    Provides detailed local SEO results for desktop and mobile, including country, city-level, or GPS coordinates.

  • Extensive Search Engine and Country Coverage

    Supports tracking in over 3,000 search engines across more than 170 countries. It also includes support for popular search engines like Baidu, Yandex, Amazon, and YouTube.

  • Reporting and Integration Options

    Allows white-label reporting with options to export reports in PDF or CSV format, create permalinks, and integrate with Data Studio and other tools.

  • Scalability for Agencies and Large In-House Teams

    Accommodates large volumes of keywords, making it suitable for agencies and large in-house teams.

  • User Management

    Supports unlimited users with different rights, including admin and team members, at no extra cost.

USED FOR:

  • Conduct effective keyword research.
  • Track large volumes of keywords.
  • Find specific keyword rankings at the local level.
  • Gain insights into competitors and understand SERP features.

PRONS & CONS

Pros

  • Excellent customer service team.
  • Provides real value in ranking.
  • Cost-effective pricing.
  • User-friendly and easily accessible.

Cons

  • Updates can be slow when tracking a large volume of keywords in real-time.
  • Lacks a link-building module.

PRICING:

All plans come with a 30-day.The paid plans start from $99 to $700 per month.

Try Advanced Web Ranking

9. SERanking

SERanking is a popular and widely used SEO tool in the market, offering marketing features and automated reports to track progress over time. It helps users enhance their website performance and gain insights into their competitors’ search engine performance.

Users can perform various SEO analysis and research tasks, including keyword research, competitor analysis, and site audit.

SERanking also provides functionalities like rank tracking and backlink analysisWith the Website Audit tool, you can identify errors impacting your SEO performance.

SEranking

KEY FEATURES:

  • Website Audit

    Conduct an in-depth website audit to identify errors that may impact your SEO performance and stay ahead of the competition.

  • Backlink Monitoring

    Monitor and check for lost or damaged backlinks, as well as track new backlinks gained by your website.

  • On-Page SEO Checker

    Analyze your website's code and structure to ensure proper optimization for search engines.

  • Marketing Plan Tool

    Create a customized marketing plan for your business using the marketing plan tool.

  • Keyword Research

    Find the right keywords to target for your SEO campaigns.

USED FOR:

  • SEO pros utilize SERanking for tasks such as keyword research, competitor analysis, and website audits.
  • Digital agencies can leverage SERanking to pitch SEO services to clients and provide comprehensive reports.

PRONS & CONS

Pros

  • Offers a wide range of features.
  • Provides suggestions to improve SEO performance.
  • Page grading functionality.
  • Effective task management capabilities.
  • Offers good backlink management.

Cons

  • Limited number of user seats available.
  • Occasionally, SERanking may struggle to find backlinks, keywords, and traffic data for small or less-established websites, which can be frustrating in that market.

PRICING:

The paid plans start from $39.20 to $191.20 per month.

Try Seranking

10. Authority Labs

Authority Labs is a powerful SEO platform that assists users in optimizing their websites for improved visibility on search engines. It offers features such as keyword research, site structure analysis, and content optimization. Additionally, it provides valuable insights into competitors’ activities and allows tracking of changes in search engine results pages (SERPs) over time.

With its user-friendly interface, Authority allows easy setup of multiple sites and optimization of SEO campaigns. It also offers location-specific rank tracking to target your audience more effectively.

best-seo-tools-authority-labs

KEY FEATURES:

  • Global Tracking

    Easily track local and international rankings for various countries and cities.

  • Keyword Targeting

    Utilize effective keyword targeting with the help of keyword research tools.

  • Free Trial

    Take advantage of the 30-day free trial offered by Authority Labs.

  • Daily Reporting

    Receive comprehensive reports with daily rank checking to analyze your current position.

  • White-label Keyword Solutions

    Access white-label keyword tracking solutions to enhance your visibility.

USED FOR:

  • Track the performance of competitor domains.
  • Monitor the ranking of products on various websites.
  • Compare rankings between mobile and desktop search results.
  • Access detailed analytical reports.
  • Streamline the reporting process with automated reports.

PRONS & CONS

Pros

  • Fantastic interface and user interface (UI).
  • High-quality data.
  • Ability to check rankings for multiple keywords.
  • Strong technical backend.
  • Highly accurate results.

Cons

  • Comparatively expensive.
  • Occasional inability to find certain words.
  • Keywords sorted in alphabetical order with no option to change the filter setting.

PRICING:

30-day free trial.The paid plans start from $49 to $450 per month.

Try Authority Labs

11. Sitechecker

Sitechecker is an SEO tool that enhances website visibility through features like keyword research, link building, and content optimization.

By inputting your website URL and clicking Analyze, Sitechecker scans your website and provides information on traffic, backlinks, rankings, and more.It also offers insights into competitors’ activities to aid in developing effective strategies for increasing traffic and conversions.

best-seo-tool-sitechecker

KEY FEATURES:

  • Website Change Monitoring

    Ongoing website scans provide information on the changes you've made and how they impact your SEO scores.

  • On-Page SEO Audits

    Sitechecker scans your web pages and offers insights into issues that need fixing.

  • Website Traffic Check

    View competitor site traffic without any limitations.

  • Daily Backlink Tracking

    Receive notifications when new links point to your site or disappear, allowing you to take necessary action.

  • Rankings Check

    View your keyword rankings, including local and mobile rankings.

USED FOR:

  • Site checker for conducting site audits.
  • Track and monitor competitors.
  • Monitor and track keyword positions.
  • Track new and lost backlinks.

PRONS & CONS

Pros

  • Cool and user-friendly interface.
  • Enhances website rating and classification.
  • Helps monitor and improve rankings.
  • Easy to export and useful for diagnosing issues.
  • Provides in-depth audits.

Cons

  • Lacks effective problem-solving solutions.

PRICING:

Sitechecker offers three main pricing plans, with the starting plan at $39 per month to $249 per month.

Try Sitechecker

12. Serpstat

Serpstat serves as a complete solution for SEO and digital marketing needs. It assists with optimizing SEO, running ad campaigns, and content marketing.

The tool covers areas such as keyword research, competitor analysis, and PPC analysis. The user-friendly dashboard ensures a smooth experience. Furthermore, it helps website owners monitor their competitors’ backlinks.

 

best-seo-tool-serpstat

KEY FEATURES:

  • Website Analysis

    Serpstat conducts in-depth SEO and PPC research by monitoring the domain and URL of the website.

  • Keyword Research

    Serpstat provides cluster research, search suggestions, search volume, content marketing, and SERP analysis.

  • Backlink Analysis

    Serpstat collects comprehensive backlink data spanning the last two years and helps track competitors' backlink strategies.

  • Site Audit

    Serpstat identifies and resolves potential errors on your website, including issues with HTML and page speed.

  • Competitive Analysis

    Serpstat enables monitoring of competitors' keyword strategies and recommends the best tactics to implement.

USED FOR:

  • It allows searching for keyword variations and collecting international data.
  • It helps in checking the relevance of different web pages.
  • Enables tracking of universal search results.
  • Assists in finding ad strategies and budgets of your competitors.

PRONS & CONS

Pros

  • Nice audit reports.
  • User interface is easy to navigate.
  • Great domain analysis for establishing a baseline.
  • Generous limits for rank tracking.
  • Solid keyword research functionality.

Cons

  • Relatively expensive.
  • Limited availability of website backlinks.
  • Site auditing can be slow for heavy websites.
  • Occasional display of inaccurate keywords.

PRICING:

Serpstat offers four different pricing plans that include monthly and yearly subscriptions. With the starting plan at $59 per month to $479 per month.

Try Serpstat

13. Long Tail Pro

Long Tail Pro is a keyword research tool that specializes in finding profitable keywords for better search engine rankings. Its comprehensive features make it easy for users to discover less competitive keywords and monitor competitor rankings.
With bulk keyword suggestions and a keyword competitiveness score, this tool is particularly beneficial for beginners and startups aiming to drive online traffic and conversions within their niche.

best-seo-tool-longtailpro

KEY FEATURES:

  • Create Multiple Projects

    Keep all your campaigns for different websites perfectly organized by creating separate projects within Long Tail Pro.

  • Import and Export

    Easily export the best keywords into Excel for further analysis or import them into the Long Tail Pro dashboard for seamless integration.

  • Keyword Research

    Access a wealth of keyword ideas that will help you rank higher and faster in search engine results.

  • SERP Analysis

    Analyze your competitors' websites to understand why they are ranking well. Gain detailed insights into the top pages for any keyword and use the data to develop an effective SEO strategy for your own website.

  • Rank Tracker

    Monitor the rankings of your keywords across multiple search engines in real-time. Track performance on platforms like Google, Bing, Yahoo, and YouTube, all within the Long Tail Pro platform.

USED FOR:

  • Discovering competitive keywords.
  • Generating long-tail keywords.

PRONS & CONS

Pros

  • Highly targeted and specific, leading to higher conversion rates.
  • Quick ranking for new or low authority pages.
  • Easy to use and accessible.

Cons

  • Less competitive compared to short tail keywords.
  • Limited manual keyword options.
    Limited seed.
  • keywords available.
    No backlink analysis feature.

PRICING:

Serpstat offers three different pricing plans that include monthly and yearly subscriptions. With the starting plan at $59.99 per month to $299.99 per month.

Try LongTail Pro

14. SEObility

SEObility is a comprehensive SEO tool designed to optimize websites for better visibility on search engines. It offers features such as keyword research, site structure analysis, and content optimization.

With its competitor analysis and SERP tracking tools, SEObility allows users to monitor changes in search engine rankings over time, helping them stay ahead in the SEO game.

This all-in-one SEO software provides daily updates and link-building tools to improve search engine rankings efficiently. It also performs thorough website crawls, identifying issues like duplicate content and broken links for easy resolution.

best-seo-tool-longtailpro

KEY FEATURES:

  • Rank Tracking

    SEObility allows users to track daily keyword rankings across different demographics and search engines, providing valuable insights into their website's performance.

  • Keyword Monitoring and On-page Analysis

    With on-page crawling and keyword monitoring, SEObility offers improvement suggestions to help users optimize their website's content and performance.

  • Local Keyword Rankings

    Users can evaluate and monitor their website's performance in local search results, allowing them to target specific audiences and improve their rankings.

  • Competitor Comparison

    SEObility enables users to explore and compare the content of their competitors' websites, providing valuable insights for optimizing their own SEO strategies.

  • PDF Export and Email Reporting

    SEObility offers the ability to generate regular reports that show changes in website rankings, making it easy to track progress and communicate results to stakeholders.

USED FOR:

  • Website crawling and auditing to identify and resolve technical SEO issues.
  • Updating Daily Google rank tracker to monitor keyword rankings.
  • Link building and backlink checking to analyze and enhance website authority.
  • With whitelabel reporting and regular monitoring, generate customized reports and track SEO progress.
  • Conducting metadata and on-page checks to optimize website content.
  • It includes a blacklist and safe browsing check to ensure a secure online presence.
  • Monitoring page response time to identify and address performance issues.

PRONS & CONS

Pros

  • Visual audit elements provide a clear understanding of website issues.
  • Comprehensive audit tools cover technical and meta aspects.
  • Detailed information about the website helps in identifying areas for improvement.
  • User-friendly interface makes it easy to navigate.

Cons

  • Occasional inaccuracies in measuring rankings.

PRICING:

The Basic plan, suitable for beginners, is offered for free. The Premier plan, designed for professional websites, provides a 30-day free trial and costs $50 per month thereafter. The Agency plan, priced at $200, is ideal for prominent websites and agencies.

Try Seobility

15. SEOquake

SEOquake is a powerful SEO tool and browser plugin that provides a wide range of SEO metrics. It is particularly useful for content marketing as it delivers detailed information about any website.

With SEOquake, you can access important metrics such as the number of external links, Alexa rank, Google rank, domain age, and SEMrush rank.

This tool helps users enhance their website’s performance by offering insights into their competitors’ performance on search engines. It includes features like keyword research, link building, content optimization, and more. Additionally, it offers automated reports for tracking progress over time.

best-seo-tools-seoquake

KEY FEATURES:

  • SEO Bar

    Browse web pages with the SEO Bar to quickly access information.

  • SERP Overlay

    View comprehensive SERP analysis and export results in CSV format.

  • Keyword Analysis

    Generate detailed reports and perform structured analysis of keywords.

  • Print and Export

    Save data in CSV format from any file.

  • In-depth SERP Analysis

    Analyze SERP in detail and compare your results with competitors.

USED FOR:

  • Performing an on-page SEO audit.
  • Analyzing both internal and external links.
  • Real-time comparison of URLs and domains.
  • Exporting data in CSV file format

PRONS & CONS

Pros

  • Provides valuable traffic information.
  • Offers display ads information.
  • Allows checking SERP results from different locales.
  • Free for the first 100 pages of the audit.
  • Helps improve website infrastructure

Cons

  • Occasional inaccuracies in measuring rankings.

PRICING:

Entirely free of cost.

Try Seoquake

16. LinkMiner

LinkMiner by Mangools is a powerful backlink checker tool that identifies broken links and provides valuable data such as DA, Facebook likes, and backlinks from Ahrefs and Moz.

This SEO tool is designed for effective link building, allowing users to discover profitable backlinks, improve traffic, and boost conversions. Additionally, it provides insights into competitors’ activities to stay ahead in the competition.

best-seo-tools-linkminer

KEY FEATURES:

  • Enhanced Backlink Identification

    LinkMiner distinguishes Do-follow and No-follow backlinks using quick and advanced filters.

  • Precise Link Strength Evaluation

    Evaluate backlink strength based on Citation Flow, Trust Flow, and Alexa Rank.

  • Uncover New Link

    LinkMiner's Advanced Backlink Analysis discovers fresh backlink prospects.

  • Citation Flow

    Utilize Citation Flow to gauge a website's popularity through linked domains.

  • Link Strength Optimizer

    Link Strength Optimizer enhances backlink potency, securing maximum link juice for your site.

USED FOR:

  • Discovering your competitor’s website backlinks.
  • Finding specific types of backlinks.
  • Evaluating the potency of your links.

PRONS & CONS

Pros

  • User-friendly interface.
  • Color-coded link strength scores.
  • Comprehensive backlink reports.
  • Focus on important backlinks.
  • Selective link saving.

Cons

  • Lack of domain metrics.
  • Inaccurate link power assessment.

PRICING:

The paid plans start at $29 per month and range up to $129 per month.

Try LinkMiner

17. Pitchbox

Pitchbox is a comprehensive all-in-one SEO tool designed to enhance website visibility across multiple search engines. It empowers users with essential features like keyword research, content optimization, and link building.
Additionally, Pitchbox offers a robust set of tools for competitor analysis and SERP tracking, allowing you to monitor and adapt to changes in search engine rankings over time. Streamlining and automating influencer outreach and content marketing, Pitchbox facilitates connections with influencers and bloggers, creating significant link-building opportunities for your brand.

best-seo-tools-pitchbox

KEY FEATURES:

  • Campaign Management

    Utilize Pitchbox's campaign functionality to efficiently reach out to publishers, bloggers, and influencers, streamlining your outreach efforts.

  • Product Review

    Evaluate backlink strength based on Citation Flow, Trust Flow, and Alexa Rank.

  • Predefined Email Templates

    Take advantage of a collection of ready-to-use email templates provided by Pitchbox, simplifying the process of engaging prospective leads and enhancing the efficiency of your outreach.

  • Opportunity Detail Screen

    Utilize Citation Flow to gauge a website's popularity through linked domains.

  • Advanced Workflow Capabilities

    allows users to search and filter the results.

USED FOR:

  • Discover influencers, bloggers, and publishers.
  • Personalize outreach with automated follow-up.
  • Optimize results with data-driven decisions.

PRONS & CONS

Pros

  • Outstanding email accounting.
  • Fantastic prospecting.
  • Excellent chasebox functionality.
  • Customizable email outreach.

Cons

  • High downtime.

PRICING:

The paid plans start at $29 per month and range up to $129 per month.

Try pitchbox

18. Mangools

Mangools, an all-in-one SEO tool, empowers users with comprehensive features to optimize their websites for better search engine visibility. Uncover profitable keywords and optimize content with ease using its versatile tools. The tool also boasts powerful SERP tracking capabilities, allowing users to monitor rankings over time.

In the sea of SEO tools available today, Mangools stands out for its affordability and effectiveness. With five different SEO tools, including keyword research, SERP analysis, rank tracking, and link tracking, it caters to all your optimization needs.

Different from many other SEO tools, Mangools focuses on providing practical and valuable features, avoiding unnecessary add-ons that might go unused. This makes it a valuable choice for website owners seeking a budget-friendly, efficient, and user-friendly SEO solution.

best-seo-tool-Mangools

KEY FEATURES:

  • KWFinder

    Your keyword research companion, helping website owners find the perfect keywords for their content.

  • SERPChecker

    Check high-ranking websites for specific keywords globally and track mobile rankings.

  • SERPWatcher

    Stay on top of keyword ranking changes with ease using this tracking tool.

  • LinkMiner

    Analyze competitor backlinks and uncover new opportunities.

  • SiteProfiler

    Gain valuable insights into competitors' websites for in-depth analysis and strategic planning.

USED FOR:

  • Keyword tracking and competitor analysis.
  • Link management and localization.
  • Rank tracking based on relevant keywords.

PRONS & CONS

Pros

  • Offers five essential SEO marketing tools.
  • Quick and user-friendly self-assessment.
  • Successful execution of SEO campaigns.
  • Easy installation process.

Cons

  • Not have a direct phone call line.
  • Only available for Google and Mozilla.
  • It does not provide a dashboard for clients.
  • The database is not as vast as other leading SEO tools.

PRICING:

Mangools offers four different pricing plans for businesses of different levels, from $29 to $129 monthly. It provides a 48-hour money-back guarantee.

Try Mangools

19. SpyFu

SpyFu, a highly regarded tool, enables users to uncover their competitors’ most profitable keywords and gain insights into their ad campaigns and organic searches. It proves to be a popular choice for optimizing websites across various search engines, offering valuable features like keyword research, link building, and content optimization.
Moreover, SpyFu excels in competitor analysis, allowing users to monitor SERP changes over time, making it a comprehensive solution for enhancing online visibility.

best-seo-tool-spyfu

KEY FEATURES:

  • PPC Ad Rank Tracking

    Effectively tracks your ads and offers expansion keyword suggestions for improved performance.

  • Monitor PPC Competitors

    Keeps you informed about emerging competitors and their PPC strategies for better market insights.

  • Keyword Grouping

    Provides valuable keyword groups from your competitors' AdWords campaigns, enabling integration into your SEO strategy.

  • AdWord Advisor

    Offers beneficial keyword recommendations by analyzing your competitors' successful campaigns.

  • Keyword Spy Tool

    Helps you search for competitor keywords and reveals the number of clicks they receive, allowing you to make informed decisions for your own campaigns.

USED FOR:

  • Competitor keyword strategy spy.
  • Keyword group analysis
  • Influencer marketing.
  • SEO keyword ranking tracking.

PRONS & CONS

Pros

  • Historic traffic data.
  • Easy keyword tracking.
  • Effective PPC research.
  • Easy-to-Present reports.

Cons

  • Limited keyword database.
  • Expensive usage.
  • Inconsistent data accuracy.
  • Complex user interface.

PRICING:

Spyfu offers three different pricing plans for businesses of different levels, from $16 to $299 monthly. 

Try Spyfu

20. WooRank

WooRank, the all-in-one SEO tool, enhances website visibility on search engines through keyword research, link building, and content optimization. Its competitor analysis and SERP tracking features enable users to monitor ranking changes over time.
As an automatic website review tool and SEO strategy checker, WooRank offers valuable data to elevate website traffic, leads, and sales. Perfect for digital marketers, webmasters, and agencies, it caters to diverse needs and goals.

best-seo-tool-woorank

KEY FEATURES:

  • Keyword Tool

    Track keyword rankings and changes while exploring competitors' keywords for valuable insights.

  • Site Crawl

    Identify and address site errors, track security issues, and swiftly resolve indexing errors and duplicate content issues.

  • SEO Monitoring

    Keep a close eye on landing page traffic, gain quick keyword insights, monitor website uptime, and assess overall functionality.

  • Sales Tools

    Access a suite of tools to create highly converting sales pitches, generate white-label reports, and customize PDF report templates for your business needs.

  • WooRank Extension

    Utilize the free WooRank Extension for detailed website analysis, providing valuable data for optimization.

USED FOR:

  • Mobile rendering
    Social media data.
  • SERP ranking and backlinks.
  • Competitor website analysis.
  • Marketing checklist and site crawl analysis.

PRONS & CONS

Pros

  • Effective SERP ranking tracking.
  • Impressive task management.
  • Provide in-depth insight.
  • Helps to rank websites in Google.
  • Very much user-friendly.

Cons

  • The Premium version has more options.

PRICING:

WooRank provides three distinct plans, along with a 3-day to 4-month free trial option, starting at $89.99.

Try WooRank

21.Fat Rank

Fat Rank is an excellent Google Chrome extension that reveals your Google site ranking. It conveniently enables users to download CSV reports from both the mobile app and Chrome extension.
Specifically designed for link building, Fat Rank equips users with a comprehensive toolset to uncover lucrative backlinks, fueling increased traffic and enhanced conversions. Moreover, it provides valuable insights into competitors’ actions, ensuring users can maintain a competitive edge.

best-seo-tools-fatrank

KEY FEATURES:

  • Unlimited Keywords and Domains

    Users can access unlimited keywords to help them outrank competitors across any website. Graph Feature - Visualize the ranking changes of web pages over time through the graph feature.

  • Graph Feature

    Visualize the ranking changes of web pages over time through the graph feature.

  • CSV and PDF Reporting

    Receive in-depth analytical reports via email in both CSV and PDF formats.

USED FOR:

  • Competitors’ keyword research.
  • Quick ranking reports.
  • Multiple keyword checks.

PRONS & CONS

Pros

  • Provides lead generation service.
  • Effective video representative.
  • Support and guidance for thinking.
  • Provides link building.

Cons

  • Not much user-friendly.
  • You can check only one keyword at a time.
  • It does not allow you to save previous keyword data.

PRICING:

Free of cost.

Try FatRank

22. SiteLiner

Siteliner stands out among other SEO tools as a powerful yet straightforward option for comprehensive website checks. With no unnecessary frills, it efficiently identifies issues like broken links and duplicate content, improving website quality and enhancing search engine rankings.

Similar to other great tools, Siteliner offers users a wide range of features to optimize their websites for better visibility across multiple search engines. From keyword research and link building to content optimization, it covers essential aspects of SEO. Additionally, its robust competitor analysis capabilities enable monitoring of ranking changes over time, making it a valuable all-in-one solution.

best-seo-tools-siteliner

KEY FEATURES:

  • Duplicate Content Detection

    Efficiently evaluates duplicate content on the website, scanning 500 pages at once for a quick analysis.

  • Page Power Analysis

    Assesses the strength of pages based on the number of backlinks, providing valuable insights into page authority.

  • Broken Links Detection

    Thoroughly scans the website for broken links, ensuring all links are functional and leading to the correct destinations.

  • Detailed Reports

    Presents a comprehensive report for each page, along with a standard XML sitemap, facilitating clear understanding of website performance.

  • Download Accurate Reports

    Easily download accurate reports summarizing the website's performance, based on the in-depth analysis conducted by Siteliner.

USED FOR:

  • Finding duplicate content.
  • Finding broken links.
  • Boosting the power of your webpage.

PRONS & CONS

Pros

  • Very much user-friendly.
  • Improves ranking of the site.
  • Affordable in use.
  • It provides fast analysis.

Cons

  • Limited free options.
  • Limited to internal analysis only.

PRICING:

The “Siteliner Free” allows you to analyze up to 250 pages per month. The paid version, the Siteliner Premium, costs 1c per page and can scan up to 25,000 pages monthly.

Try SiteLiner

23. Screaming Frog SEO Spider

Screaming Frog offers a free tool for tracking website performance on search engines. With features like keyword research, link building, content optimization, and competitor analysis, it proves to be one of the best SEO tools.
By entering your website’s URL, Screaming Frog performs fast and thorough website audits, detecting any broken links, missing tags, and duplicate content with precision. Few errors escape its keen observation.

best-seo-tools-screaming-frog

KEY FEATURES:

  • Audit Redirects

    Identifies both temporary and permanent redirect chains, ensuring optimal website performance.

  • Duplicate Content Detection

    Locates identical content, URLs, and exact elements to enhance content uniqueness.

  • Broken Links Detection

    Quickly generates XML sitemaps with advanced configuration for efficient website indexing.

  • Analyze Metadata

    Thoroughly examines metadata and page titles, ensuring appropriate length and optimal SEO impact.

  • Robots.txt Auditing

    Provides a clear indication of any issues in the robots.txt file, optimizing website crawling and indexing.

USED FOR:

  • Extracting data with XPath.
  • Crawling JavaScript websites.
  • Finding duplicate content.

PRONS & CONS

Pros

  • It can find missing title tags.
  • Generate XML sitemaps.
  • Schedule audits.
  • It can find broken links.
  • Quickly extracts valuable insights about each page.

Cons

  • Data export is clunky.
  • Expensive to use.

PRICING:

Screaming Frog offers a free version for crawling up to 500 URLs. However, for more extensive crawling needs, you can opt for the paid version at $259 per year.

Try Screaming Frog

24. Scalenut

Introducing Scalenut’s SEO Hub, where you can effortlessly create your blog post’s first draft in just five minutes, leaving ample time for editing and SEO optimization.

With guided workflow and provided guidelines, ensure your final product is both readable and easily discoverable.

To begin, enter a keyword and location into the tool, and it will prompt you with topic-related questions for a speedy first draft creation.

Edit and optimize the content for SEO using the guidelines provided, guaranteeing high-quality, relevant content for your target audience.

Furthermore, this great SEO tool offers a comprehensive suite of features, including keyword research, link building, content optimization, competitor insights, and website performance tracking. With Scalenut, optimize your website for better visibility across multiple search engines.

best-seo-tool-scalenut

KEY FEATURES:

  • Identify Target Keywords

    Scalenut assists users in pinpointing target keywords and grasping user intent, enhancing content quality.

  • Quality Grading System

    Scalenut provides a quality grading system, offering valuable feedback on users' content.

  • Overcome Writer's Block

    Scalenut's robots aid in writing content from start to finish, eliminating writer's block.

  • Real-Time Content Suggestions

    Enhance content on-the-go with Scalenut's real-time content suggestions.

  • Track Content Performance

    Scalenut helps users discover relevant topics, identify influencers and potential customers, and track content performance over time.

USED FOR:

  • SEO Writers – Discover topic clusters to write about and enhance content quality.
    Content Strategists – Improve content quality and strategize for better performance.
    Founders – Understand user preferences, optimize website content, and meet user demands effectively.

PRONS & CONS

Pros

  • It has a simple and clean UI.
  • Very easy to use.
  • It has lots of features.
  • It is having a great community.

Cons

  • The AI within the tool can sometimes produce repetitive results.
  • Not able to customize framework and template.

PRICING:

Scalenut offers these pricing plans:

  • Individual: $39/mo
  • Growth: $79/mo
  • Pro: $149/mo
Try Scalenut

SEO Tools FAQ.

What Are SEO Tools?

SEO tools are essential software solutions designed to enhance website visibility on search engines, especially Google. They aid website owners in various aspects, including keyword research, link building, on-page SEO, keyword rank tracking, and technical SEO.

With Google’s dynamic algorithm, using multiple SEO tools is crucial as they serve distinct purposes.

For instance, for a new website, one might employ Ahrefs for keyword research, SurferSEO for semantic keywords and on-page SEO, and SEMrush for technical SEO analysis. Having a diverse set of SEO tools is a smart approach to optimize website performance in the ever-evolving digital landscape.

How long does SEO take?

The time it takes to see results from SEO efforts can vary significantly and is influenced by various factors. There is no one-size-fits-all answer, as SEO is an ongoing and dynamic process that requires consistent effort and adaptation. Some of the key factors that affect the timeline for SEO results include:website age and authority、competition、content quality and relevance、backlink profile
、technical optimization、algorithm updates.

Generally, 3-6 months to see results from your SEO efforts. If you just started a blog and your website is brand new, it will take longer to index than a reputable, high Domain Authority (DA) site.

What is the best free SEO tool?

There are a lot of free SEO tools out there, but they don’t have as many useful features as paid tools. If you’re looking for free SEO tools to monitor your SEO efforts and conduct keyword research, consider trying the following options:

1. Google Keyword Planner.
2. Moz Link Explorer.
3. Google Trends.
4. Google Analytics (GA).
5. Search Console for Google.
6. Keyword Hero.
7. The Screaming Frog

Disclosur：Some of the links in this article may be affiliate links, which can provide compensation to me at no cost to you if you decide to purchase a paid plan.（No additional cost for you）

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